The Agency Perspective Senior account executives from large media buyers discuss how they are using online video advertising today on behalf of their clients, how their clients budgets are being allocated between media buying teams and their agency trading desks and what significant trends they are seeing in online video advertising. Moderator: Brian Morrissey, Editor-in-Chief, Digiday Panelists: Stewart Pratt, Director Data & Analytics, SapientNitro Kelley Train, Group Digital Director, phd Jen Soch, Managing Partner Account Director, MEC Gina Preziosa, Group Digital Media Director, mediahub, Mullen Panel Focus: Learn how agencies are using online video advertising today on behalf of their clients. Hear how agencies are measuring the ROI of their video ad campaigns and what metrics they use. Understand what the biggest problems agencies face when buying online video. Hear how important "audience buying" is versus "site composition" buying for clients and how is this changin! g.
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